ABSTRACT \n This article is prepared to formulate suitable strategies for Iran religious tourism in a three phase framework consisting of input, matching and decision levels. Provided instruments and techniques in this framework are suitable for different levels of strategic planning (e.g. local, urban, regional, and so on). Also this research is of applied type in target and its statistical population consists of all technical managers of tourism agencies in the country and data is gathered by designing and administration of questionnaire. In order to determine sample size Morgan Table was used and the result was 278 sample size chosen via random method among randomly selected tour leaders. Surveys show that religious tourism is one of the most powerful forms of tourism in this country and can be the first choice for domestic and foreign tourists. Results show that for development of this industry, growing or building strategies are the first priority; in addition, considering lots of strengths of the industry, Strengths_ Threats (ST) and Weaknesses_ Opportunities (WO) strategies can be applied too. Determining and prioritization of Iran religious tourism strategies are some practical results of this article.

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