Analysis of ecotourism potential can be the first step in identifying the potentials and limitations for the usage of deliberate and rational planning and tourism development of opportunities to create good atmosphere and one of the best ways for preventing the destruction of natural environments and helping their conservation .Boujagh wetlands which is located in Gilan and in the estuaries of Sefidrud,due to it’s impressive variety of birds ,beautiful landscapes, desirable climate, proximity to population centers and convenient access is hosted too many tourists annually. The research aims to identify opportunities and ecotourism potentials of Boujagh using AHP for the development of widespread and centralized tourism and helping to preserve the environment. Method based on hybrid methods, descriptive and analytical –and the AHP model. The results show that due to the preference criteria in the development of centralized ecotourism, 713/58 hectares of area equal to approximately 21% have desired power, 237/38hectares,equivalent to approximately 7 percent have average power, and 2329hectares, equivalent to approximately 67 percent have unfavorable power for development of centralized ecotourism. whole area according to the studying index has usability for widespread ecotourism. \nKeywords: Ecotourism, Geographical information system (GIS), Analytical Hierarchy Process AHP ,Boujagh wetlands.

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