📚 Volume 33, Issue 10 📋 ID: Ay3rmcS

Authors

Tendai Chikafu, Lamis Al-Mansouri, Yukiko Nakamura

University of Zimbabwe, Harare, Zimbabwe; Addis Ababa University, Addis Ababa, Ethiopia; University of Tasmania, Hobart, Australia

Keywords

behavioral economics cultural diversity decision-making economic models risk aversion social norms

Abstract

Behavioral economics has increasingly examined how decision-making varies across different cultural environments. This study aims to explore how cultural diversity influences economic decisions among individuals from varied cultural backgrounds. The research utilizes a mixed-methods approach, combining quantitative surveys with qualitative interviews, conducted with participants from Zimbabwe, Ethiopia, and Australia. Through the analysis of behavioral patterns and decision-making processes, this study finds significant variations that align with cultural norms and values. For instance, individuals from communal societies demonstrate a higher propensity for risk aversion compared to those from more individualistic cultures. Additionally, the role of social norms in decision-making is markedly prominent in African contexts. The findings suggest that traditional economic models may need to incorporate cultural dimensions to adequately reflect real-world economic behaviors. This study contributes to a deeper understanding of how cultural diversity impacts economic outcomes and provides a basis for policy formulations that cater to culturally diverse populations. The conclusions drawn emphasize the necessity for further research on integrating cultural factors into economic modeling.
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📝 How to Cite

Tendai Chikafu, Lamis Al-Mansouri, Yukiko Nakamura (2026). "Influence of Cultural Diversity on Decision-Making in Behavioral Economics: An Empirical Study". Wulfenia, 33(10).