In this research it is tried to assess the “consumption behavior thought of citizens in Isfahan in their tendency toward foreign good s consumption “. So, here not only , the 7 main goal, of the research;” assessment the mean of citizens consumption behavior thought about the superior quality of foreign goals , superiority of duration of foreign goals, their mind’s sensitivity about the superiority of foreign good s over domestic ones from past to now, the effect of satellite advertisements on using the foreign good s, the effect of uninfluential advertising films about domestic goods, modernity and using the technology in making new goods for new needs and designing beautiful shape and color effecting their tendency to using foreign goods” . but also another goal along with “ evaluating the mean of peoples consumption behavior thought according to age and gender “ is considered. This research was descriptive measurement and the samples were all the people from age 25 to 52 in Isfahan in 2005 , after statistics estimating and defining the number of samples , 565 persons , from samples; have been chosen by randomly cluster sampling . the evolution tool was a 25 - question – questioner in which the experts; ideas were used for its fluency and it is reliability was calculated 85% according to coronbakh Alfa index. Having collected the data’s , statics ways such as variable , independent , test ( manna ) were used for analyzing the data :\nResults: The mean of peoples consumption behavior thought in superiority of foreign goods to domestic ones was higher than average. The mean of people’s consumption behavior thought in superiority of duration of foreign goods to domestic ones was more than average. The mean of peoples consumption behavior thought about their mind sensitivity about superiority of foreign goods to domestic ones, from past to how was more than average. The mean of people ,s consummation behavior thought about the effects of advertisements in satellite on their ten dance toward using fringe goods was more than aviary level. The mean of people ,s consumption behavior thought about the effects of uninfluential advertising films about domestic goods to the tendency toward using foreign goods was more than average. The mean of people, s consumption behavior thought in modernity and using technology for making new goods for new needs for domestic goods to the tendency toward using foreign goods was more than average. The shape for domestic goods to the tendency toward using foreign goods was more than average. No significant difference for observed T in p<0.05 between y men’s consumption behavior thought and of women’s about using foreign goods. No significant difference in p<0.05 between the mean of sample’s consumption behavior thought about the reason of tendency to using foreign goods.

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